That Is So You – The Buick Commercials

You’re reading my blog posts every day at 1pm central? That is so you. There’s a blog that fits your life because at the heart of every post is… interesting information? OK, I’m reaching here… and totally stealing lines from this Buick commercial. Watch it, then scroll down for more thoughts…

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In fact, I DO post every day at 1pm central and I couldn’t pass up the opportunity to write about these Buick “So You” commercials. At first, they sort of just came and went and I didn’t think much of them. But now every time I see or hear them, I cringe. I think it’s the soccer guy and how he says, “That is SO you” that ticks me right off. It’s icky, as the kids say. The way each person in the made-up situations says “that’s so you” bugs the heck out of me. Not to mention, each scenario presents personality flaws of the drivers. The first driver is such a bad driver, he can’t even parallel park. The next guy can’t get anywhere without help from navigation, and his woman adores him for it. The last driver is not just late, she’s pulling up to the soccer game as the starting whistle is blown! Talk about blowing it. That soccer team has no chance of winning.

With that said, I do like the “head-up” display. Does that make me as lame as this commercial? Am I being too critical of the commercial script, or does the dialogue bother you, too?

You’re about to let me know your thoughts in the comments? That’s so you!

-Out of the Wilderness