Amazon Dog Snowboarding Commercial – The Music, the Narrator, and Rufus the Dog

Hello all you early Christmas shoppers! Amazon loves needs you and to show it, they have a commercial featuring a cute little pup named Rufus. Rufus shreds the downhill. They also call on the familiar voice from previous commercials going way back to this Greek mythology Medusa ad. Find out the actress behind the voice here. Now, let’s take a look at the holiday ad before revealing more about it…


Rufus the Dog. At first glance, I’d say Rufus is some kind of spaniel. Whatever he is, he’s adventurous, athletic, and warm thanks to the vest Amy bought him. Check out similar winter vests found on Amazon. Amazon has a history with dogs and I haven’t confirmed this but based on the company’s history, I think using the name Rufus was very much on purpose. Early on at Amazon, a couple brought their dog with them to work. Here’s more…


The Music. Playing in the background of the commercial is the first few seconds of the Ludacris song, “Saturday (Oooh! Ooooh!)”. Not his best song (we all know his best is “Yeah!” with Usher) but it works well in the Amazon ad.


Does the commercial get you in the Christmas spirit? Either way, they definitely got one thing right: Dogs rule!

-Out of the Wilderness



Discover more from Out of the Wilderness

Subscribe to get the latest posts sent to your email.

Published by Ben Wilder

Since 2005, I've called Nashville home. I'm the leader of the pack, which includes a 13-year-old beagle and an 11-year-old blue heeler mix. My days include writing, video editing, and other fun activities. Thanks for checking out my blog, I hope you enjoy it!

18 thoughts on “Amazon Dog Snowboarding Commercial – The Music, the Narrator, and Rufus the Dog

  1. I love Rufus, and this fam of snow boarders love his cool style! Who does this amazing Rips Gold Medalist belong to? So cute, thanks, Amazon (hope you see all the Rufus love!).

    Like

  2. Rufus looks like a Kokoni-cross. Look it up if you’ve never heard of them. They’re only recognized as a breed by the Greek Kennel Club apparently.

    Like

  3. My dog looks exactly like Rufus! We were told he was a corgi mix but we did his genetics and he doesn’t have corgi in him 🤣

    Like

    1. My Bella looks like Rufus too I was told she is a cavachon but not sure of that so would love to know what rufus is. Definitely a cavalier in there but what else

      Like

Leave a comment

Discover more from Out of the Wilderness

Subscribe now to keep reading and get access to the full archive.

Continue reading