Dos Equis must’ve seen comments blasting them for their ukulele commercial. Towards the end of the ad, the “real friend” tosses the instrument into the fire. But if you see the commercial on TV now, that scene has been swapped out for a new, less controversial one. Why was burning the ukulele a bad look? I explain here.
Dos Equis smartly, and subtly, revised the ad. Take a look at the new version below…
It’s always telling when YouTube comments are turned off, so Dos Equis definitely knows they made a misstep in the original version of the commercial.
We should give them credit for recognizing their mistake and making the change. Sure, it’s all about sales and the bottom line, but at least they didn’t dig their heels in. They became aware of the feedback and did something about it. Bud Light could take a few notes. They’re still releasing ads like this one without admitting their gigantic marketing mistake.
Don’t ever forget that we have power as consumers. If something is wrong or a company needs to be called out, don’t hesitate to make your opinions known. We have the power!
-Out of the Wilderness
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