Hello and happy Thanksgiving! It’s a holiday that sometimes (all the time) gets overshadowed by Christmas music, Christmas shopping, everywhere decked out in red and green but there’s one grocery store that won’t let the November holiday go unnoticed. It’s Publix, of course! They’ve firmly established themselves as a place that when you’re there, you’re family. Or was that Olive Garden? Whatever. Publix is known for their warm and tender commercials (like this one) and for Thanksgiving they’re airing one featuring a mom and a daughter. Oh, a dad is in there, too, but my hot take is that the dad is the real loser this holiday season. Take a look at the ad then scroll down for the tasty breakdown…
Don’t Forget Me When I’m Gone. He’s not a loser in the sense that his whole life is a waste but on this Thanksgiving, he’s losing. The poor dad is an afterthought for the entire minute-long commercial. He might be thinking, “Dooooon’t forget me when I’m gone!” but he ought to be saying DON’T FORGET ME WHEN I’M HERE!
*Whew* sorry about that. I just get riled up sometimes.
I actually hesitated to write more regarding the commercial because I already said my piece last November. I titled it “No One Smiles That Much” or something creepy like that. Read it here and you’ll never smile the same way again.
I’m A Grown Man. I wanted to give some attention to the dad in this post because his wife and daughter sure aren’t. He has two lines: “Yeah, I got them,” and “Hasn’t she made that stuffing like a million times before?” A question that goes unanswered, don’t forget. The icing on the cake, or the thyme in the stuffing, if you will, is how the mom’s demeanor changes when she talks about the dad.
“It’s a little quiet, you know… just me and dad.” Raises eyebrows.
Don’t underestimate her facial expression. She can’t stand not having her daughter there, and only having dad around is making her depressed and crazy at the same time.
This is not one of Publix’s better commercials. My advice: Less smiling, more conversation with the character lurking in the shadows (dad).
-Out of the Wilderness
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Out of the Wilderness 