The next water bottle brand trend?

There was Yeti. Also Hydro Flask. Somehow Stanley caught on. I just heard from one of my nieces there was a Gatorade squirt bottle in there somewhere between Hydro Flask and Stanley. As a 44-year-old man, I will never claim to know what’s popular with the yutes…

Another niece of mine had another brand of water bottle on her Christmas list. And this was a powerpoint presentation so she clearly spent time on the gifts that she really wanted. On this list was a brand I’ve seen around but never thought twice about it. Have you heard of Owala? I checked out their bottles at Walmart and the liquid delivery system, if I can call it that, is pretty unique. It’s almost like a multistep process to reveal the little spout thing. I guess that’s the wrinkle they’ve introduced to stand out from the Yetis, Stanleys, and Hydro Flasks.

But what I really want to know is which brand is next. It’s already too late to buy Owala stock. So it could be Ozark Trail, Nalgene, Camelback.

-Out of the Wilderness