This is another commercial released by Apple in the last few weeks (also check out the karate kid ad, which is great). Anyone who has a daughter, granddaughter, niece, God-daughter, or lives next to a new driver can relate to this ad. The other day I hitched a ride with my 15-year-old niece and let me tell ya, I was in the back seat updating my will. OK, it wasn’t that bad but when I saw this iPhone commercial, I had PTSD flashbacks, just sayin’.
Check it out then scroll down for more info…
The Music. For the first time in a long time, finding the song for this ad brought to surface some confusion. Maybe you can chime in with a comment to help sort out who the artist is behind the song. My initial search landed on Nathan Yell with “Goodbye” from 2007. Here’s the full track…
It would have been nice if the search stopped there but then I came across Aloe Blacc. Less than 2 weeks ago he released what sounds like the same exact song, yet it’s 17 years after Nathan Yell’s track.
As I’m researching into the names Nathan Yell, Aloe Blacc, and Engelmorte, I’m starting to think we might have a Lt. Einhorn Ray Finkle situation going on here. Is Aloe Blacc actually Nathan Yell? According to the snippet below, yes.
Exile chimes in: “I also have this other album that is some of his most incredible work under the alias Nathan Yell. It’s a mix of dark, wild west meets gothic, grim reaper meets old gospel hymns.
Exile is a DJ who’s worked with Aloe Blacc many times before. More of that interview including a reference to the track “Goodbye” under the named Nathan Yell can be found on this Medium.com article from 2015. Sooooo Finkle is Einhorn!
How’s that for going down a rabbit hole? When I started writing about the iPhone commercial, I had no idea I’d end up with a scene from Ace Ventura. Alllllrighty then. If you have any comments to share, chime in below!
-Out of the Wilderness
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Discogs confirms your suspicion
https://www.discogs.com/artist/640135-Nathan-Yell
Real Name: Egbert Nathaniel Dawkins III
Aliases: Aloe Blacc, Aloewishes, Egbert Nathaniel Dawkins, Nathaniel (2)
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Yes!! It was fun to be a detective while I wrote about this ad. Any idea what Engelmorte means?
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Englemorte could be translated as Death Angel
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Hmm interesting
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