Goodness, what has happened to Kentucky basketball? They’re about as relevant to the NCAA tournament as the color green is to gender reveals. Last night they got beat in an upset by the non-Cinderella team from Oakland University (a college in California Michigan). During that entertaining game I caught a new iPhone commercial and I gotta say that it’s one of Apple’s best ads. Clever, creative, funny, and a fantastic union of visuals with an unusual song. Take a look then scroll down for more info…
The Music. I hardly noticed the subtle variation of the song used in the commercial. In fact, I was halfway done writing this post when it dawned on me that the original song is called “Don’t Let Go,” an uplifting almost Gospel-sounding track. But in the ad the lyrics are “Don’t Let Me Go,” notice the addition of the word me, which really syncs the music with the scrolling photos in the ad. This was a great move as adding “me” gives a different meaning to the chorus. I mean, how many of us have photos in our phone galleries that should be deleted? But some of them, especially the millions of dog photos are begging to not be deleted! I have a handful of photos from a year or two ago that are basically all the same pics of my beagle beagling in a river… but guess where they still are? On my phone.
Back to the music, though. Sharing the spotlight with the iPhone is the funky song called “Don’t Let Go” by Terrace Martin, Mr. Talkbox, and PJ Morton. Here’s the full track from 2019.
And then there’s a less synthesized version by PJ Morton, too. Here’s that one…
Mr. Talkbox shares his cool talents and skills with a version of the song, too. One day in Heaven I hope God allows me to have even half the singing talent that these guys have but for now, I’ll just keep being jealous!
These creative guys are understandably pumped up about Apple using their track. Here are a few posts sharing the excitement.
You can find each of them on Twitter here– @PJMORTON / @mrtalkbox / @terracemartin
Ruff. I laughed the most when the dachshund dog carried the final note. Storage capacity is almost always a factor when people look for new phones. Running out of space is ruff, we all know that. Another important factor is battery life– addressed by Apple in their iPhone karate kid commercial.
What do you think about the ad? Did it make you laugh and most importantly, does it make you want to switch from Android to iPhone… or just go pet your dog?
-Out of the Wilderness
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