When I shop at Publix, there are definitely moments when I smile. Finding the vanilla almond milk, snatching up a BOGO deal, or seeing the cashiers at the front of the checkout asking if I’m ready. But 83.7% of the time I’m not smiling because I’m I’m busy searching for the things on my grocery list. It’s not that I’m unhappy or angry. It’s just that excessive amounts of smiling is generally relegated to horror movies, dentist commercials, and awkward first dates.
Check out one of Publix’s recent ads and let me know what you notice about the people in it…
I love Publix, but they really need to tone it down with the smiling, right? It’s creepy. I think it was Socrates who said…
Never trust anyone who:
1. adds cereal to their milk
2. can’t drive a stick shift
3. smiles all the time
Pubix, if you’re reading this… I love you. Your vegan sub sandwiches always make me happy. But I don’t smile between every bite. That’s not normal. Another example, I had the best day of triathlon training yesterday. In the morning I went for a long bike ride. The afternoon was spent doing an open water swim. One of the most satisfying and happiest experiences as a new triathlete. Ask me how many times I smiled.
-Out of the Wilderness
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