Uber has been airing a commercial during the 2024 Olympics; They’re calling it “On Our Way,” a fitting description of what they offer, whether you’re using their ride option or food delivery service. The ad also weaves together a few candid “home video” clips meant to personalize the brand. In the ad, they also did something very uncommon. When’s the last time you heard 2 songs in a commercial? An argument can be made that 30 seconds isn’t enough time to properly execute a two-song soundtrack, but this Uber eats ad times out at 1:30 so they had plenty of time… but can you name the artists and the songs? Make your guesses then scroll down for more…
The Music. The first 1/3 of the ad is dedicated to the let-downs, the heartbreaks, the disappointments. The song for this portion is from Lou Reed in 1972, ironically called “Perfect Day.”
Take a walk on the wild side bright side as the music and the mood both change, Uber offering themselves as the solution to all the problems we face daily. The final 2/3 of the ad features The Beatles song recorded in 1963, “I Want To Hold Your Hand.”
-Out of the Wilderness
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Out of the Wilderness 