The iPhone When I Push I Feel Good Commercial – The Music and More

A lot of people will say good music died a long time ago and they’ll point to poetic and colorful lyrics of songs from the 1970s or 80s as the standard in which modern music fails to match. They’ll pluck out a songs from pop radio and say, “See!? This song is utterly atrocious!” Depending on which song they use from whatever’s culturally relevant in 2024, I’d most likely agree, to be honest. There aren’t many songs from the last 10 or 20 years that will be getting Pulitzer Prize considerations and we can just leave it at that! It could be the melody (or lack thereof), the lack of complexity, or the 3rd grade-level lyrics that exclude so many songs from ever being good in any way but then there are a few that sneak through to surprise everyone. It might not have complexity on its surface, lyrics might be severely limited, but somehow the song slaps (is that what the youths are saying?). It’s a vibe. Something about it works. I’d suggest that this is the case for the soundtrack of this recent iPhone commercial. Check it out then scroll down for the name of the song and more…

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When the aliens get here, this song probably won’t be lauded as the best earth dwellers had to offer but without a doubt, the Martians will be dancing. This song checks some boxes for what shouldn’t work– for instance, just using a handful of words for the entire song– and yet, every time I hear it, I’m moving my body. The dubstep song is called “Push” by Skrillex, Hamdi, and Taichu, featuring Offaiah. Here’s the full track…

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The genius integration of this song couldn’t be more perfect for an ad highlighting a phone’s zoom in and zoom out function. The dubstep/techno song repeating “push” and “pull” while we watch the camera pushing in or pulling out is as WYSIWYG as can be… even if phones have been zooming in and out for years. As non-iPhone users would say at this point, “Ummm, Android has entered the chat.” Kind of like what happened with my Sony action camera: GoPro gets all the hype but the Sony HDR-AS300 was using some features years before GoPro.

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But hey, who’s keeping track? And how can anyone keep up with technology anyway? It’s constantly changing, improving, and we’re living in a fun time of incredible tech gear! Also, Apple has a fun commercial and a great song to go along with it. What do you think? Chime in below…

-Out of the Wilderness