We can’t all be born wild. We can’t all be born hot. Fortunately for Santa Claus in 2024, he’s both! That’s according to comments on social media to the tune of: “I’m glad I’m on the nice list” and “here for hot Santa” and “Love these commercials. Ho, Ho, Hottttt!!!!” Check out Santa’s second job (this economy, am I right??) as a customer care specialist at whatever Target is closest to the North Pole. Then scroll down for the name of the actor, the song info, and more!
The Actor. Playing the part of Kris Kringle is actor Brent Bailey, who you might recognize from his recent appearance on the show “The Lincoln Lawyer.” His faux silver hair disguises him pretty well in the Target spot but you’ve definitely seen him in other stuff, too. Trust me, you have. Take a look at a long list of other projects he’s been part of in his IMDb biography. Also be sure to follow him on Instagram – @BrentMBailey. I reached out to him to find out what his experience was like for this shoot, recalling my days working in television and I thought it would be fun to talk about a favorite on shoot days– craft service. There’s nothing better than a great meal on 12+ hour shoots, let me tell ya! Here was his response…
It was honestly one of my favorite jobs without a doubt. The spots were so clever and the whole team behind it all is amazing. It’s funny you mention the food, because I posted constantly about how delicious the catering was. It was one of those jobs where all aspects of it were perfect. I can’t wait to see the rest of the spots we shot and I really hope we make more of them!
Congrats to Brent and the rest of the cast and crew, and Target for a charming, funny commercial that doesn’t overdo it. Just goes to show that when you have good idea, it doesn’t have to be super complicated. A job well done!
The Music. If you don’t know this song by now, where ya been? From 1968 it’s “Born To Be Wild” by Steppenwolf. Check out the whole track below…
I like that Santa trades in his reindeer for some horsepower, riding through town in a Ford Bronco. And not a new one (which are cool, too), he’s in a classic. Do you like the commercial? Chime in below!
-Out of the Wilderness
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Out of the Wilderness 
Nice work, Brent! And you were awesome on The Lincoln Lawyer!
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Thank you for such a well written piece!! ❤
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There’s nothing like a strong, capable Santa who’s moonlighting at Target! Very cool ad! (Nice job, Brent – thought I recognized you…)
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