It’s a spoof from a movie a lot of the Super Bowl audience won’t understand and I guess the Hellmann’s Mayo brand is OK with that. Is the minute-long spot strong enough on its own, even not knowing what it’s an homage to? It’s like asking if you can watch and understand Movie Part 2 if you haven’t watched Movie Part 1. Sometimes the answer is yes. In this case, the ad can be understood even without having seen the movie When Harry Met Sally. Feedback from viewers will fill in the blanks on the commercial being successful or not, at least from a Super Bowl ad perspective, but speaking of viewer comments, that’s where this mayo ad smells a little fishy. Check it out then scroll down for more…
The people behind Hellman’s want us to believe this video on YouTube has over half a million views and zero comments? Mmmk. Sure. That’s smelling quite fishy but “buying views” aside, the ad is not that bad. It takes a scene from the movie and makes it about mayonnaise. Fine. I guess mayo is sexy now? Or is it just Hellmann’s trying to make us think mayo is sexy? Exhibit B is their ad featuring NFL quarterback Will Levis from the Tennessee Titans. I’m not sure the starting quarterback of a terrible team is the best spokesman for your brand and if that was strike 1, could this When Harry Met Sally spoof commercial be strike 2 in regards to a marketing strategy?
A brief appearance from Sydney Sweeney certainly brings the scene into the 21st century even if there’s no possible way a young woman like her (who’s already known for her sex appeal) would have any trouble with men and therefore need to “have what she’s having.” I’m not sure the addition of Sydney Sweeney is enough to make the commercial one of the best during this year’s Super Bowl. I guess viewers will determine that… if Hellmann’s actually has an any real viewers besides me.
-Out of the Wilderness
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