I’ll listen to a Christmas song no matter what time of year it is. That’s probably why I have no problem with stores setting up Christmas decor in October. It’s why I’m a little more cheery when I start seeing holiday commercials on TV. And to be technically accurate, I haven’t ever seen this John Lewis ad on TV because I live in the United States and we don’t have John Lewis stores here. Anyone know what these stores are like? The best I can find is a summary from AI… There is no single direct equivalent for John Lewis in the USA, but a combination of retailers like Nordstrom or Macy’s for high-end department store offerings, and Target for a broader mix of home goods, clothing, and a limited grocery section.
I don’t know what it’s like to shop at John Lewis, but I can still appreciate a good commercial when I see one. Check out their new holiday ad then scroll down for more…
The Song. The ad orbits around a song called “Where the Love Lives” by Alison Limerick, released in 1990. But it’s not just her original version in the commercial. Here’s the full track, and then the updated cover by a well-known current artist…
He said, “To think a boy like me from east london hackney, who grew up watching this iconic advert would one day reimagine a classic and compose a piece of music for John Lewis’s forward thinking direction is a big deal for me.” Here’s the reimagined version of the song by Labrinth.
How soon is it OK to put up Christmas lights? Are you a before-Thanksgiving person? Or nothing is appropriate until the day after? Either way… Happy holidays from the United States!
-Out of the Wilderness
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