There’s a new Amazon commercial for the upcoming Christmas season. Not quite as cinematic as ads from the past but it gets the point across. But the more I see it and think about it, it’s becoming a great example of the complexities of society. Take a look and decide if you like it or not, then scroll down for more…
I know it’s just a caricature about dads (and men, in general) who are oblivious to how they dress, how out-of-date their style can be. And it’s funny in the way we all can relate to seeing someone workout in less-than-flattering apparel. Actually, I just saw a woman today at the gym wearing clothes that were very much too tight in the wrong places. Did I say anything? Of course not… I don’t want to get slapped! So imagine this commercial was a woman working out and the narrator said the same thing, “…New shorts for mom. Something with a little more… coverage.”
Amazon would be blasted in all the ways possible. But make fun of a guy who’s trying to be healthy and it’s just a humorous commercial. Where’s the outrage from the people who cancelled Peloton a few years ago?
Go on with your bad self, dad! Your style is fine by me.
-Out of the Wilderness
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