The Oily Duck Dawn Soap Commercial – The Song!

I’ve been seeing a new Dawn soap commercial with a cute little duck suffering from an unidentified oil spill. Instead of focusing on the harm and the anger aimed at the company responsible, the ad focuses on the saving of the little duck. Check it out then scroll down for more…

The Song. The uplifting gospel-style song is called “Better Day Comin'” by AG and Garrison Starr. Here’s the full track released in 2019…

This is a great commercial from Dawn because it appeals to the compassionate part of our human nature. I mean, who wants to see a little duckling suffer? No one. So we go out and buy Dawn. Does it work on greasy dishes? It almost doesn’t matter. But I’m guessing it can help clean a duck off and our dirty plates, too.

-Out of the Wilderness

The Target commercial featuring an unserious Santa?

Target introduced a new, modern Santa Claus last holiday season. He goes by Kris K. on his Target name tag (watch it here) and he’s back in 2025 but something seems different. Check out a new ad then scroll down for more…

Is it just me or did they turn Kris K. into Hank the Buffalo from Buffalo Wild Wings? He’s mostly goofy and doesn’t come across as someone I’d trust delivering gifts around the world in one night.

-Out of the Wilderness

She’s Not Mine To Miss

I don’t always watch Hallmark movies, but when I do… I regret it. OK, that’s not always true. There are one or two that haven’t bored me. It *is* kind of funny that they’re all basically the same and yet people love to watch them during the holidays. It’s a comfort thing, I’m sure. When you’re watching a holiday Hallmark, all is right in the world, right? When I was a child and got scared after a horror movie or a frightening event on a TV show, my comfort was to think about baseball.

I can’t remember the last time I sat through an entire Hallmark movie and yesterday was one of those days where I watched just a few minutes, catching the end of a predictable Christmas love story. But I’ll admit, there was a line that caught my attention. A woman was planning to return to her normal big-city life with her boyfriend. The guy she had met in the small town of Evergreen was asked by his daughter, “Are you going to miss her?” He responded with, “She’s not mine to miss.” We all know how it ended, of course, but I’ll hand it to the writers on this one.

The movie is called “Christmas In Evergreen” and it’s about as predictable as you’re imagining.

-Out of the Wilderness

Laufey and Stop Motion Bunny in New Music Video for Christmas!

Apparently, stop motion rabbits are all the rage this holiday season. Have you seen the animated bunny in the commercial from Xfinity? And now an adorable rabbit stars in the new Christmas music video from Laufey. Here’s the bunny named Mei Mei with Laufey and “Santa Claus Is Comin’ To Town.”

The Wildlife. I did a little research about this cute little critter. Mei Mei will be appearing in an upcoming children’s book from Laufey (due in April of next year). The book is called “Mei Mei The Bunny.” If the book is as cute as the music video, we’re in for a treat. Here’s a little synopsis:

Mei Mei is a little bunny with a big dream. She wants to make the world happy with her music! Her first recital at the H’Opera House is approaching, and she’s been practicing harder than any bunny ever has. But the butterflies in her stomach flit and flutter.

When Mei Mei plays the wrong note in front of everyone, will she be able to find the melody to make it right?

Since her book is a few months away, why not pick up another book full of adorable forest critters? Check out my books “Big and Small, God Made Them All” and “The Brave Bamboo.”



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Sound It Out. I guess I’d been saying Laufey’s name wrong all along. It’s not pronounced Law-fee, if you want to say her name correctly, it’s Lay-vay. Oh those Icelanders! Follow her on Instagram @Laufey and “like” her Christmas song on Youtube too.

-Out of the Wilderness

This Little Light of Mine – The Caplyta Commercial Ruining A Gospel Song

Good morning. It’s pretty common now for catchy songs to be transformed into jingles about drugs. There’s Oh-oh-oh-Ozempic! And who can forget “This Is Me” from The Greatest Showman changing into “We-Go-Vy”! Now Johnson & Johnson is dipping into some old church hymns and obviously it’s rubbing some people the wrong way. Check out the ad for Caplyta.

There are certain songs I can let go of. “Oh oh oh, it’s magic!” is already dead to me because all I can think of now is Ozempic. Wegovy ruined The Greatest Showman. But I refuse to give this song up. Caplyta appropriates a gospel song from the early 1900s, “This Little Light of Mine.” I hope to God that the next time I hear this song, I don’t automatically think of Caplyta. What a tragedy that would be, right?

-Out of the Wilderness