The Alzheimer’s Commercial from Eli Lilly & Co

You know a commercial hit its mark when you can’t relate to the product at all but still get choked up. Such is the case with a new ad from Eli Lilly & Co. Whether you think the company is part of the big-picture problem or not, this ad might make you shed a tear or two. Check it out then scroll down for more…

I’ve written before about an ad from Lilly. It was a few years back and I won’t get into the details but in short, I wasn’t a fan. If you want to read about their subtle “White people are bad” commercial, click here. But looking at this new commercial through rose-colored glasses, the idea they present of curing Alzheimer’s is noble. Even if I can’t decipher if the couple in the ad is husband and wife or mother and son.

For more about Lilly’s work to end the disease, check out their site here. Lilly is the parent company behind a million brands, here’s the full list.

Did this Alzheimer’s commercial break your heart? What would you have done differently if you were the director? Chime in below!

-Out of the Wilderness

Florida State is as bad as I wanted Alabama to be

I graduated from Florida State many moons ago and I’ve loved the Noles for practically my whole life. I won’t get into why I no longer cheer for them (and alumni donation callers, you can stop calling me now 😉 ) but my siblings and other family are still all-in with the Noles. Fine by me! I’ve gotten through the proper stages of grief and now I’m pretty much indifferent to anything that goes on with FSU whether it’s sports or anything academic related.

But I’ll admit that when it comes to football, there’s still a part of me that is a little giddy when the team loses. And lately, they’re losing a lot. But no longer do I cheer for the “other team” every time FSU plays. If they’re the underdog, I might root for FSU. This weekend they played NC State, a team with a similar record. NC State came out on top. FSU is having a better season than last year, which was one every single fan will purposely forget and aggressively deny ever happened.

Which is funny because this season started out so well. FSU defeated Alabama. Yes, that Alabama. The stars were aligning until reality came crashing down at Doak Campbell Stadium. Now the team is 5-6 and just hoping to go to any bowl game. An improvement from last year (you know, the season that doesn’t exist).

I’ve been enjoying college football so much because of the upsets, because of the potential lineup of the upcoming playoffs. So many schools are good enough to be mentioned as the National Champion but let’s face it, it’s going to be Ohio State. Unless someone can beat them at just the right time. Can we all agree we’re fine with any team becoming the champions, except Alabama?

-Out of the Wilderness

What’s Your Go-To Road Trip Playlist?

I had around 5 hours in the car recently and the array of entertainment was pretty narrow. There was local radio, of course. My truck doesn’t have a scan button, which is a shame, but I buzzed through local stations trying to find 1) music I liked and 2) any station that wasn’t talking so much. I pretty much can’t stand the gamey gimmicks from most music stations these days. Then there was a book I reserved on Libby. Great story of a thriller/murder mystery and I got it all the way up to 2x speed. New record territory! And then there was Spotify.

Full transparency, my trip was 5 hours one way and then naturally that means I had 5 hours for the return trip, too. The music I went to on both sides of the trip was from The Head and the Heart. Easily one of my favorite bands. I hit play, selected random in the band’s song catalogue and let the music play. Such a great band. When you’re on a trip, is there a band you can listen to without skipping ahead much? For me on this trip, it was definitely The Head and the Heart.

-Out of the Wilderness

If I Had A Boat – Marina Pics with A $10 Million Dollar Yacht

Something fun I did this week was walk around a marina on the coast of Florida. It wasn’t big but when the average boat– or more accurately, yacht– is worth millions, it’s a lot of fun. See if you can identify which one from the pics below is worth $10,000,000. Comment with your favorite, too!

-Out of the Wilderness

The Genesis Holiday Commercial – Christmas Cozy Animation…

If you’ve come across the new Coca-Cola Christmas commercial, you’re most likely keenly aware of the misuse of AI. One might say the greedy (saving money) or lazy (path of least resistance) production of the ad isn’t sitting well with a lot of viewers. And then you have the car manufacturer Genesis. This, Coca-Cola, is HOW. IT. IS. DONE. Very cute, let’s go ahead and call it Christmas Cozy. Check it out…

Where Genesis shines is in the presentation of a cute commercial, not trying to trick us that something is real when it’s not. Clearly animation but done in a fun way. Kudos.

-Out of the Wilderness