More about Doritos “Flat Matthew” Super Bowl Ad

I have a few thoughts right off the bat with this new ad from Doritos, but first check it out for yourself…

  1. I think it’s awesome how they were able to make Matthew McConaughey look like Flat Stanley. I have no idea how they did that from a production standpoint. Very cool.
  2. Music. Obviously using Queen is usually a ‘win’ and to have a song that fits the theme of the ad is a ‘double win’ for Doritos. The song is “I Want To Break Free,” check it out on YouTube here.
  3. If there was one thing I’d change, don’t have a barking dog in the ad. Every time, and I mean EVERY TIME a dog barks on TV my own dogs go crazy. Makes me dislike whatever product the ad is pushing. Remember that, Doritos, you remember that!

More about the ad…

The Loo. Notice in the bathroom shot they have most, if not all, branded items turned away from the camera. This is for at least 2 reasons, legally they don’t want to show brands they may not have permission to show and secondly, they don’t want to give any other company free advertising.

The Ride. Flatt Matthew is driving a Ford Mustang, model built somwhere between 1964 and 1966. Notice the driver’s side mirror. They were only round during these years. In 1967 they changed to a more square-ish shape.

CYA. Much like turning the labels away from the camera, there is a tiny disclaimer when Flat Matthew slides into the vending machine. Don’t want anyone claiming, “Doritos made me do it!”

Extras. Did you notice there were people in the background while tossing the football? Until I watched it a couple of times, I had no idea.

The Agency. This ad was created by Goodby, Silverstein & Partners. It was directed by Academy Award winner Damien Chazelle, and according to the GS&P website, “We also allowed the entire world to experience life in 2D by creating the first-ever TikTok filter that turns people flat.”


For more info on popular commercials, check out my commercials page. Thanks for stopping by!

-Out of the Wilderness

Published by Ben Wilder

Since 2005, I've called Nashville home. I'm the leader of the pack, which includes an 11-year-old beagle and a 9-year-old blue heeler mix. My days include writing, video editing, dog boarding, and other fun activities. Thanks for checking out my blog, I hope you enjoy it!

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