More about IKEA’s “Our Little World” TV commercial

IKEA’s new commercial advertising a duvet (Smasporre renewable cotton, $19.99) features a lullaby-type song called “Book of Dreams” by Daniel Tashian. Here is the full track…


The minute-long ad was created by Rethink, Canada.


It was directed by directed Canadian director, Mark Zibert. More details are in this article from IBBonline.

Also from IBBonline, “The film was shot in Toronto on a soundstage over three days and required extensive CGI animation by LA-based visual effects house A52.”


Animals and insects appearing in the ad are as follows: one bird, one bulldog, eight bees, and one stuffed bunny toy.


What do you think of the ad? Does it make you want to purchase IKEA products? Chime in below and be sure to check out these channels of those involved in this ad…

Rethink, Canada website

Daniel Tashian YouTube

IKEA website


Thanks for stopping by!

-Out of the Wilderness

Published by Ben Wilder

Since 2005, I've called Nashville home. I'm the leader of the pack, which includes an 11-year-old beagle and a 9-year-old blue heeler mix. My days include writing, video editing, dog boarding, and other fun activities. Thanks for checking out my blog, I hope you enjoy it!

3 thoughts on “More about IKEA’s “Our Little World” TV commercial

  1. Amazing commercial. I always smile when it comes on. I can’t believe I’m writing about a commercial! Well done!

  2. The best commercial I have seen in years. Both the song and graphics are totally enchanting and captivating. I only wish there was more. Love, love, love it.

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