IKEA’s new commercial advertising a duvet (Smasporre renewable cotton, $19.99) features a lullaby-type song called “Book of Dreams” by Daniel Tashian. Here is the full track…
The minute-long ad was created by Rethink, Canada.
It was directed by directed Canadian director, Mark Zibert. More details are in this article from IBBonline.
Also from IBBonline, “The film was shot in Toronto on a soundstage over three days and required extensive CGI animation by LA-based visual effects house A52.”
Animals and insects appearing in the ad are as follows: one bird, one bulldog, eight bees, and one stuffed bunny toy.
What do you think of the ad? Does it make you want to purchase IKEA products? Chime in below and be sure to check out these channels of those involved in this ad…
Rethink, Canada website
Daniel Tashian YouTube
IKEA website
Thanks for stopping by!
-Out of the Wilderness
Out of the Wilderness 
Every time this comes on I sing along and my cat always joins me! The only time he ever attempts to sing…it never fails! Love it!
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Finest commercial ever. No matter how many times I’ve seen it, I stop what I’m doing to watch and listen. I wish they would play the full length version and not stop after 30 seconds
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This is by far the best commercial that I’ve seen in a very long time! The peaceful feeling that you get from the graphics and the lyrics of the song are enchanting. I wish there were more commercials like this.
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Love this commercial! When it comes on, I stop whatever I am doing to watch. The best commercial I have seem in years. The song is fantastic and so catchy; I find myself humming it all day long. I also wished it was longer. Good job!!
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I love this song – Our little World. an I get the music somewhere for guitar?
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Amazing commercial. I always smile when it comes on. I can’t believe I’m writing about a commercial! Well done!
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The best commercial I have seen in years. Both the song and graphics are totally enchanting and captivating. I only wish there was more. Love, love, love it.
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