IKEA’s new commercial advertising a duvet (Smasporre renewable cotton, $19.99) features a lullaby-type song called “Book of Dreams” by Daniel Tashian. Here is the full track…
The minute-long ad was created by Rethink, Canada.
It was directed by directed Canadian director, Mark Zibert. More details are in this article from IBBonline.
Also from IBBonline, “The film was shot in Toronto on a soundstage over three days and required extensive CGI animation by LA-based visual effects house A52.”
Animals and insects appearing in the ad are as follows: one bird, one bulldog, eight bees, and one stuffed bunny toy.
What do you think of the ad? Does it make you want to purchase IKEA products? Chime in below and be sure to check out these channels of those involved in this ad…
Rethink, Canada website
Daniel Tashian YouTube
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-Out of the Wilderness