Apple is out with a new ad playing off the well-known phrase: “it’s like finding a needle in a haystack.” For this commercial, though, it’s not a needle the rancher is looking for, it’s his iPhone 12. Take a look…
The song. The soundtrack to this ad is “Searching (For Someone Like You)” by Kitty Wells. This song was on radios in 1956, over half a century before the iPhone was released to the public (2007). Here is the full track…
Unrealistic. The ad has a short amount of time to convey it’s message but in the real world, no one finds their phone on the first try. The rancher reaching into the haystack and finding his phone this quickly would NEVER happen in real life. Secondly, who has a phone without a case? Especially a phone that costs nearly $1,000.
Connection. The ability to use your Apple watch to find your iPhone as seen in this ad works with the iPhone 12 and Apple watch series 6. Other models of each device can be used, but might require a third party app for a “find my phone” feature.
The ride. Based on the wood paneling on the interior door, and the steering wheel style, this looks to be a 1982 Ford F-150 pick-up truck.
Do you like the ad? What would you do different to convey the message of easily finding your phone when it’s lost?
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-Out of the Wilderness
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Out of the Wilderness 
Who is the actor (rancher) in the Apple haystack commercial?
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I want to know why—out of a cut and baked field of hay—there is a hay STACK. Did the bailer run out of twine??
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