The Downy Backstreet Boys Commercial – The Boys and the *NYSNC Rivalry?

Back in the late 90s there seemed to be two camps, people who liked *NSYNC and those who liked Backstreet Boys. This social, musical, societal division is the punchline in a new Downy commercial featuring a woman who needs to wash her BSB shirt. Take a look!


Tell Me Why. No downy about it, this ad was made for people over the age of 40 so while younger (or older) people might not get it, the ad relates to A LOT of detergent-buyers out there. Even in 2022, after the rise and fall of “boy bands,” there’s still a fanbase for both groups. Of course, Justin Timberlake (from *NSYNC) is probably the most famous and successful as a solo artist but a lot of the guys have stayed in the public eye in music, TV, or movies. Heck, even Nick Lachey has stayed relevant as the cohost of Netflix’s “Love Is Blind.” Nick Lachey, you remember him, right? He was a member of the boy-band-secret-third-option… 98 Degrees.


The Music. The Backstreet Boys are still making music, even releasing a Christmas album last month. I hope all the clothes in their music video wardrobe were washed with Downy, just sayin’. 😉 This isn’t my favorite Christmas song, but it’ll do. Here are the boys with “Last Christmas”…


Do you like the Downy commercial? More importantly are you Team *NSYNC or Team Backstreet Boys? As for their playful boy band rivalry, this interview clears it up.


Thanks for dropping in…

-Out of the Wilderness

Published by Ben Wilder

Since 2005, I've called Nashville home. I'm the leader of the pack, which includes an 13-year-old beagle and an 11-year-old blue heeler mix. My days include writing, video editing, and other fun activities. Thanks for checking out my blog, I hope you enjoy it!

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