Kleenex is showing off their inclusivity in a recent commercial featuring an icky situation. The dreaded snot bubble and no tissue close by! The next best thing is the sleeve, right? In the ad called “Save the Sleeve,” I’m not sure viewers will be commenting much about that when the parent’s gender overshadows anything else in the commercial. Take a look…
I first saw this commercial during college football games on Saturday. My guess is that it’s not going to go over very well with the sports crowd, especially if anyone out there had the same question I did after watching it. The question… who or what did I just see? This young child is in for an epic internal battle, and maybe some therapy, when he gets older and tries to figure out what’s going on with their dad… or mom? This pronoun, gender, sexual identity thing has gotten out of hand and unfortunately, Kleenex is another brand that’s fallen prey to it.
Ultimately, it’s sad when a person created for great things is enabled to go down an unscientific path of confusion and lies.
There are a handful of more obvious gender/sexuality commercials, like this one from OREO or this one from Ford. But when when a brand tries to sneak in anything about gender, it just comes across as devious and unpleasant.
-Out of the Wilderness
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Out of the Wilderness 
I am so glad that you left this post. I found this website a few weeks ago after I saw this disturbing commercial and was trying to figure out if that was just a very homely, masculine woman, or if it was indeed a man. My sense is the latter and your post has me convinced this is correct, wrong of Kleenex, but correct.
Their attempts to bring this brand of mental illness (gender confusion) to modern day acceptance, nay, so normal that it isn’t even noticed, completely detracts from what should be the purpose of advertising; sell product. It is unfortunate they are so compelled to put this provocative spot in the faces of folks who are just looking for a break from every day life in the form of entertainment.
The booger bumble was indeed stomach churning, but the man in woman’s clothing (he is like Olive Oil without the good fashion sense) is eye burning.
Thanks for cleaning this up for me. The commercial indeed got my attention, similar to the indelible bad feeling when you see an animal get hit by a car, and I just wasn’t sure what I had just saw.
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It’s just plain ridiculous
Why they have to have an dude in drag
Just so dumb
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