Nike has been airing a basketball ad featuring a few NBA players and a handful of wannabes (does anyone still use that word or am I really old?). It’s a minute-long commercial with a soundtrack from 1969. Check out the ad then scroll down for more info…
The Music. From the late 1960s, it’s a song called “Let Us All Get Together Right Now” by Billy Preston. Here’s the full track…
The Set Up. I’m a little biased in my disdain for Nike but at the end of the day, it’s a company that needs to make money. That’s why they say things like this on their official YouTube channel:
Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)
Not exactly true* but if they can get you to believe them, you might buy their products. (* It’s not true at all. The dictionary definition of athlete is “a person trained or gifted in exercises or contests involving physical agility, stamina, or strength; a participant in a sport, exercise, or game requiring physical skill.”)
I love playing basketball. It’s the sport I played furthest into high school so I appreciate the commercial for that reason. What “athletes” can do with the ball is simply astounding and my mind immediately goes to Jason Williams. OK, yes I’m old.
Ironic that I saw this commercial first during a football game. “Only basketball” doesn’t quite make sense because Nike is involved in almost every sport but if you love basketball, that’s great. It’s a fun way to get some exercise and prove you’re a better athlete than your friends. 😉
-Out of the Wilderness
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