I was watching the Grammy Awards last night and my ears perked up when a certain commercial aired. It was for a soda brand that claims it will make brands like Coca-Cola and Pepsi a relic of the past. Take a look then scroll down for more…
The Song. I immediately recognized the song because I wrote about it just a couple months ago, an 80s song I’m obsessed with. Click that link to find the name and artist but I’ll say this, the band is also the name of a beer brewed in Nashville, Tennessee. That’s the only hint I’m giving!
The Montage. I love the style of the commercial. Scrolling through a montage of clips from previous decades with things we remember from growing up or just hearing about it from older generations. It’s well put together, and the editing is great. Incorporating their product into the vintage clips was a good idea, too, even though the company is just a few years old. There are mostly positive comments on the YouTube video but one viewer pointed out that there are no white men in the commercial. I didn’t even notice but is anyone really surprised in 2024? Plus, Poppi is based in Austin, Texas and from what I’ve heard, Austin is a little weird.
Coke and Pepsi aren’t going away but this is an effective ad taking on giants in the industry. Especially as people start to care more about what they put in their body, a healthy version of a soda might cause you to sing Creed’s song when you see Poppi on the shelves, accepting it… with arms wide open.
-Out of the Wilderness
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