What’s Tecovas and What’s That Song In Their Commercial?

During the final game of baseball’s World Series (where Freddie Freeman earned MVP) a commercial aired and drew me right in. It was the horses. It was the bison. It was the song. But to be honest, I didn’t even know what the commercial was about until I watched it again. Check it out and then scroll down for more info…

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The Music. Backing the commercial is a song called “Faraway Skies” by Dean Johnson. The song was released in 2023 and the video was filmed in Wyoming. Take a look…

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My Take. I love the song they chose for the Tecovas commercial. The sound compliments the visuals so well. What I don’t like is the subtle message that… we make boots! Maybe those who know, know. But for someone who’s evidently not a real cowboy, I had no idea what the ad was selling me. And yes, Tecovas makes boots. They’re also woven into the Yellowstone universe so that can’t be a bad thing. After watching the ad over again, there is a focus on the footwear that’s not hard to miss the 4th and 5th time around. But for viewers who have only seen it once on TV or streaming (but they don’t take the time to be nerdy like me, looking up the commercial to find out who in the western tumbleweed Tecavas is) I wonder if the product gets lost in the visuals.

But who doesn’t like horses and bison, right? Nothing says wild west like horses running freely and bison stomping through a dusty plain. For those things in the ad, I’ll say that I liked it. But for purposes of selling a product, the ad is a miss. I’ll wrap this up with one of my favorite photos from my camping trip out west featuring a lone bison walking up a Caprock Canyon State Park road. Wild. Big. Beautiful.

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-Out of the Wilderness