Is Coke going to be the October surprise we never saw coming? Especially because it’s now November! Something weird’s happening with Coke and it’s not just the AI they used in their 2024 Christmas commercial. If you haven’t seen it yet, it’s not *that* bad. Take a look here. No one is letting it slide, though. How did executives at the world-renowned brand justify the use of artificial intelligence when their slogan is “the real thing”?
But then I saw another Coke Christmas commercial and thought to myself that they must be putting the AI thing to rest. This new one had real people. Real trucks. Real Santas. But hold your reindeer, it’s not that simple!
The tagline ends in the Spanish language. Awesome! Cool! Me gusto! But as I scrolled the portfolio of videos on Coke’s YouTube page, something odd came to light. There’s barely any English. Anywhere. Their videos are in Spanish, Greek, Hindi, Chinese, Vietnamese, and I only found one that was in English. That’s fine, too. I mean, Coke is a global brand. But wouldn’t it make sense that you’d have at least a few videos/commercials in the most common language in the world? When I’m scrolling their page, I get the same uneasy feeling I had watching Sleeping With the Enemy. Like something sinister is afoot. Either that, or the entire brand is struggling to find its identity…. which doesn’t really make sense because… it’s Coke. A beloved soda for generations.
OK, I’ve decided people need to be fired over there. If not for the strange obsession with Español (their top 17 videos are Spanish), then definitely for their depiction of a typical American Christmas in the ad below. @Dobro271 pointed out very perceptively…
We need something to bring us together this season. It should be Jesus but if not him, we’re looking at you, Coke, so get your act together… rápidamente!
-Out of the Wilderness
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Out of the Wilderness 