If aliens visited earth today, they’d think we had a very weird and passionate obsession with Wicked: For Good and, well, they’d be right. I can’t turn on the TV without some sort of promo for the movie. It’s getting tiresome. In the shadows of the sequel, though, is a holiday called Thanksgiving. Although I wouldn’t be surprised if someone changes it to Wickedsgiving this year. I want to go back to when Thanksgiving was just overshadowed by Christmas. To pay homage to those good ol’ days, I’m going to skip talking about Thanksgiving and get to the point of this post- a new Christmas commercial from Chevrolet! Check it out…
I really wanted to like the commercial. It wasn’t that long ago Chevy had a fantastic Christmas commercial (watch it here) that made me feel everything they wanted me to feel, only missing the mark when I didn’t go out to buy a Chevy that very second. But this new one, it’s a a soft no from me. While it did make me feel things, the overriding emotion was sadness. I’ve edited a few documentaries and the formula we used was to present the “doom and gloom” but then brighten the mood with “joy and hope.” This is where Chevy fell short. Too much auld lang syne, not enough jingle bells. As a viewer posted on Youtube:
As a guy who has owned 16 suburbans (currently 3), none newer than a 2011, I wonder when I watch these wonderful Christmas commercials if it ever occurs to the folks at Chevrolet: “maybe we should try making great cars again?” Instead of just making commercials about “remember when we made great cars?”
It’s a nice commercial. I give it a B- for the reason stated above, plus I can’t stand when they use makeup to make a young person look old. Ugh. It’s 2025 people. Get it together.
Merry Christmas…. and I guess, Happy Thanksgiving, too.
-Out of the Wilderness
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