The new Christmas commercial from Publix is like a long, warm hug on a cold winter day for Christmas babies. OK, technically I was born the day after Christmas– what a great present for my sisters and brother, right? 🤔 –but I can confirm there is a tad bit of invisibility having a birthday during the Christmas holidays. This young lady in the ad is learning the hard truth and she won’t be happy to know that it never really gets easier. We just get more mature. 🥴🤪
Check out the commercial then scroll down for more…
Publix is running with the theme, even putting together a press release to explain the backstory and promos going along with the Merry Birthday campaign.
Long known for its iconic bakery offerings, Publix has brought the Merry Birthday cake from the film to life in every Publix Bakery. The cake comes in two versions: a two-tier cake, available by special order, and a one-tier 9-inch mini version, available in-stores and online. Special Merry Birthday wrapping paper and cards will also be available to purchase online at 363green.com to further the celebrations.
The challenge Publix has with this commercial is its specificity. Births on Christmas are basically at the lowest numbers of any other day of the year so this commercial has the lowest possible audience relatability. And yet, to make an ad worthwhile, it still needs to endear itself to everyone else… you know, all the people born on the other 364 days of the year. Quite the challenge.
I think Publix succeeds because the ad is equal parts adorable, informative, and cheery; even if the birthday girl comes across cynical and bitter. I understand her frustration but she’ll be in a much more merry mood if she looks at her situation from a different angle. For one thing, having a birthday in December makes this season more special. Plus, she shares a birthday celebration with Jesus. Such a small crowd of lucky people can say that, something to brag about. Being born on Dec. 26th, I actually love looking at a calendar and seeing myself just to the right of Jesus. It makes me feel special, no gifts needed. For the commercial though, she deserves attention and Santa is the one to turn the spotlight towards her. The commercial ends with a merry birthday girl and Publix has another sweet, humorous holiday ad to add to their long list.
-Out of the Wilderness
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