I recently wrote about the Walgreens commercial featuring Bebe Rexha and the celebration of 2020 graduates (click here for that) so I’m back with another ad I really like! Research shows this one actually came out in 2016 to promote the Dixie cup brand.
I loooooove this commercial! It’s really fun and cute, and the editing style is perfect for a quick ad: strong, decisive cuts, but with content full of drama, heroism, and great sound effects… all successfully displayed in under 15 seconds. That’s not easy to do! Check it out and then scroll down for the only criticism I’d mention if I was being nit-picky.
The final shot of the young boy watching in awe was a great touch, too. To speak about one possible revision… I’m compelled to think it’s an ad for band-aids. The voice-over is crucial because to watch it without sound, my guess is you’d DEFINITELY think it’s about band-aids, or skin ointment for scratches and cuts. Or even worse, we might not have any idea what it’s about.
What do you think? Did you like it? Does it leave you with good feelings about Dixie brand cups?
Thanks for stopping by!
-Out of the Wilderness