Allstate’s new ad “Duet”… the car, the music, the hood ornament!

This ad, titled “Duet,” features the music of the Pet Shop Boys performing “Opportunities (Let’s Make Lots of Money)” while a guy drives his car down an undisclosed road in an undisclosed state. Even the license plate doesn’t give away any location info.

“The Beautiful State” and the plate number 2SBI653 are both used as props in film and TV. Keeps things generic and ambiguous, you know?

About the car itself… Obviously Allstate didn’t want to give any free advertising to an automaker, as you can see (refer to pic above) the car has no visible logos or emblems on the front grill where most car companies place their signage.

Based on the shape of the headlights, the lower grill around the fog lamps, my best guess is this is a 2016 BMW 435i Cabriolet with a custom front end. See in the pic below how the basic shape and structure of the BMW grill matches the car in the ad.

Now for that hood ornament… do a quick search for “flying woman” or “nymph” hood ornament and you will have plenty to choose from. There are also quite a few on Amazon here. Below is my favorite from all the images that come up…

via Flickr

What do you think of the ad? Does it conveys the intended message from Allstate?

Be sure to check out more popular ads by clicking on my TV Commercials page. Thanks for stopping by!

-Out of the Wilderness

Published by Ben Wilder

Since 2005, I've called Nashville home. I'm the leader of the pack, which includes an 11-year-old beagle and a 9-year-old blue heeler mix. My days include writing, video editing, dog boarding, and other fun activities. Thanks for checking out my blog, I hope you enjoy it!

89 thoughts on “Allstate’s new ad “Duet”… the car, the music, the hood ornament!

  1. The lyrics in the ad song have been altered from the original “Opportunities” lyrics.

  2. This will date me, but that driving beat, wind in the hair, convertible tooling down the road takes me back to Richard Gere, Blondie, “Call Me” and American Gigolo. Love this commercial!

    1. I absolutely love this commercial! It is my most favorite. Every time it comes on TV, I have to stop and start singing LOL Only wish, that I knew all the words to the entire song. Absolutely adore the guy driving the car, what a cutie. My most favorite part, is the hood ornament, she is fabulous! 😝

  3. I think the Allstate Water Nymph on the T.V. commercial is very charming. I’d love to purchase one. Are they for sale?

      1. Political correctness is freaky. A black dude and chrome hood ornament selling car insurance ?
        Small wonder Allstate is closing sales offices .
        Sell insurance – not paying homage .

  4. I find the commercial creepy. Creepy enough that I searched to see who else thought it creep. Enough said.

      1. Absolutely the best commercial I have seen! Brings a smile everytime I see it!!

    1. That is why I am here. I cannot stand the creepy thing. I turn off the channel when it comes on. Seriously?

  5. This ad freaks me out but I was curious about the model of the car. Recently, during a trip to Savannah, I randomly toured the “Prohibition Museum” and found what seems to be this hood ornament on one of the exhibits! I wish I could add the pic in this post!

  6. I LOVE LOVE LOVE THE OPPORTUNITIES COMMERCIAL. Much better than some of the other insurance commercials.

  7. LOVE IT!! Very cool! Watch it every time it’s on!! Love the desert, love the car, love the driver, love the hood ornament, love the song!!

    1. I agree.
      Hate this ad.
      The driver is going to need a lot of money for that AllState car insurance.

  8. This add makes me want to sing. It’s one of a few adds that I do not fast forward through. The hood ornament looks like one from a 1938 Cadillac brougham.🎼

      1. cuz the song sucks and in typical shitty music style millenials are known for it falls right into the sucks badly and is annoying category.Facts. Trash music 101.

  9. Some of you people are reading to deeply into the meaning of this commercial. The song was a poke at Thatcherism when it was released, and for those of us that liked the song when it came out, we are the current 45-55 demographic. It has nothing to do with race; it’s the joy of out driving your car singing along with a good song. Stop reading into meanings that aren’t there.

  10. Ron G
    My favorite commercial. Great song, great duet. I love hood ornaments. Grew up in the 50’s. All cars had them. The duet was genius.

    1. A singing hood ornament??? Hate this commercial… walk out of the room whenever it comes on….. ugh

    1. Yes! I find it incredibly creepy. I like the song so I don’t mute it, but I don’t watch it..

  11. This is by far one of the stupidest ads ever! It’s saying that intelligence and strength can’t be found in one person. It implies that a hood ornament has more smarts than a strong black male person who is driving the car. How ridiculous. Shame on you Allstate!

    1. How frick’n STUPID can YOU be? It has NOTHING to do with race you ignorant moron. Did you swap brains with a fence post? It’s about a company selling its product using humor and music to sell it.
      Why don’t you grow up a bit before you start spewing dribble like this.
      Shame on you

      1. Anytime there is a person of color in a commercial there was a conscious effort to do so. While I don’t agree with Adelle; this commercial is creepy and not at all humorous. You braindead frick’in Moron.

  12. Absolutely hate the singing hood ornament commercial and turn the channel as quickly as I can. No. No. No.

    1. Yes… I agree! But, I still drop everything to try making out what the hell is it she’s singing throughout the remaining commercial..😠 Drives me 🤪 crazy😄! Brain, Braun, Money… I got that – what else????

      1. What’s to understand? The guy gets a text that he’s gotten money back from his Allstate policy (“Let’s make lots of money”). And his happiness is so infectious that his car (via the hood ornament) sings along with him. Some of you are definitely reading more into it than there’s meant to be.

  13. I want to BE that hood ornament…. singing with abandon , hair blowing in the wind! Obviously she trusts her driver!!

  14. love it! make a good tv show. the 2 traveling America making lots a money for good causes of course

      1. I dislike this irritating commercial SO much, I will never bother with Allstate Insurance! I wouldn’t even call them for a quote! It is hideous, disturbing and just repulsive! Oh how I wish they would remove it from our tv viewing. I just can’t stand it. Please Please go away!!

    1. I really would like a hood ornament that sang along with the radio and myself with such abandon. Very Cool.

  15. I hate this ad. I don’t get how “let’s make lots of money” has anything to do with car insurance. I also find the hood ornament creepy.

    1. I totally agree. Don’t even understand the stupid commercial. Who’s the driver? What’s with the creepy hood ornament?!

    2. Other than car insurance companies make lots of money. I don’t get it either. I like the tune but also find the hood ornament creepy.

    1. I think this is the best commercial ever I think the actor is sexy hood ornament is so cute. Award winning.

  16. Thanks for your article and all the search about the car and the hood ornament involved in this ad. You where the only one on my long search on internet who satisfied my curiosity about this great ad. Love it. Thanks.

  17. I want to know if the road is in mojave desert or josua tree national park, i have driven on this road but am wondering where it is.

  18. I love the music it’s upbeat and so cool how the emblem was a singing along while taking a beautiful drive!

    1. I love this add, it reminds me of my dad’s truck and or cars he always have hood ornaments and as a child I would fantasize that they actually did sing as we drove down the road.

  19. I love it but the female hood ornament is driving me crazy. Who is it “Heidi Klum” and whois providing the vocal?

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