Allstate’s new ad “Duet”… the car, the music, the hood ornament!

This ad, titled “Duet,” features the music of the Pet Shop Boys performing “Opportunities (Let’s Make Lots of Money)” while a guy drives his car down an undisclosed road in an undisclosed state. Even the license plate doesn’t give away any location info.

“The Beautiful State” and the plate number 2SBI653 are both used as props in film and TV. Keeps things generic and ambiguous, you know?

On the car… Obviously Allstate didn’t want to give any free advertising to an automaker, as you can see (refer to pic above) the car has no visible logos or emblems on the front grill where most car companies place their signage.

Based on the shape of the headlights, the lower grill around the fog lamps, my best guess is this is a 2016 BMW 435i Cabriolet with a custom front end. See in the pic below how the basic shape and structure of the BMW grill matches the car in the ad.

Now for that hood ornament… do a quick search for “flying woman” or “nymph” hood ornament and you will have plenty to choose from. There are also quite a few on Amazon here. Below is my favorite from all the images that come up…

via Flickr

What do you think of the ad? Does it conveys the intended message from Allstate?

Thanks for stopping by!

-Out of the Wilderness

Published by Ben Wilder

Since 2005, I've called Nashville home. I'm the leader of the pack, which includes an 11-year-old beagle and a 9-year-old blue heeler mix. My days include writing, video editing, dog boarding, and other fun activities. Thanks for checking out my blog, I hope you enjoy it!

9 thoughts on “Allstate’s new ad “Duet”… the car, the music, the hood ornament!

  1. I want to know if the road is in mojave desert or josua tree national park, i have driven on this road but am wondering where it is.

  2. I love the music it’s upbeat and so cool how the emblem was a singing along while taking a beautiful drive!

  3. I love it but the female hood ornament is driving me crazy. Who is it “Heidi Klum” and whois providing the vocal?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: