Walmart’s clever “company” commercial – the music and the message

Walmart has an ad airing during the 2022 Winter Olympics and it’s all about company. Take a minute to check it out…

The Music. The song backing this commercial is “Home Again” by Michael Kiwanuka. The song was released in 2012. You can find more about him and his music on Instagram @MichaelKiwanuka.

The message. I’m not sure Walmart meant to do this but notice in the beginning, the voiceover says, “Can company help you live a better life?” and the last part says, “So… can a company help you live a better life?” The addition of ‘a’ in the question changes the meaning from [company: a group of people] to [company: a business, aka Walmart]. This was either subtly clever, or they overlooked a major mistake in the production. Without drawing a lot of attention to the variation of the question (the question that becomes the climax of the entire ad), my guess is it’s a mistake. It’s still a good message, though. “We are the company we keep,” as the old adage goes.

The visualization. I really enjoyed the visuals, with the scenes projected on large walls. Something about it just feels comfortable and peaceful. There’s also a lot of diversity in the people appearing in the commercial, and viewers will mostly appreciate that.

What do you think about the ad? Does the music pair well with the visual? Thanks for dropping in…

-Out of the Wilderness

Published by Ben Wilder

Since 2005, I've called Nashville home. I'm the leader of the pack, which includes a 13-year-old beagle and an 11-year-old blue heeler mix. My days include writing, video editing, and other fun activities. Thanks for checking out my blog, I hope you enjoy it!

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