Not too long ago during the NCAA basketball tournaments, Buick sort of went out on a limb (I guess?) with an ad promoting women’s sports. How they went about it was the potential risk and you can read my review of the ad campaign here. In a nutshell, though, the ads were ironic and a total air ball. Or how would you say that in hockey, a whiff biscuit? I don’t know, I can barely skate much less do something else WHILE I’m skating. Anyway, here’s one of the ads in the series, this one about women’s college hockey…
During a Nashville Predators NHL playoffs loss there was another Buick commercial that’s less of a disaster than those “See Her Greatness” ads. Here it is…
The commercial is basically a 30-second “Dad joke” because of how the father is doing the whole Alexa thing. The kids aren’t having it, and neither is the wife. But it’s all jovial and clearly drives (pun intended) home the idea that the Enclave can come with Alexa built in.
Does this ad make you want to buy a Buick or does it complete miss the goal/end zone/ hoop/net area?
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-Out of the Wilderness
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