It feels a little random for a soda not named Coke to have a Christmas commercial but Sprite (owned by Coca-Cola, so I guess it makes sense?) tries to harmonize its way to the holidays with their latest ad. Take a look…
The biggest fail. I’m not sure where to start with what I don’t like about this commercial. How about from a business angle? The ad has aired multiple times on TV and it took 4 or 5 times for me to figure out who it’s fore. Branding! There’s another ad from Yeti earlier this year that had this same problem. If viewers don’t know what’s being advertised, that’s a fail in the most critical way. The Sprite logo needs to be a lot more prominent in the commercial.
The Fast-Talker. I don’t necessarily blame the actor playing host in this ad. The writing is just too much. I’ve watched the commercial multiple times now and still can’t figure out half the things the host is saying. Even fast rapper Busta Rhymes has lyrics easier to decipher than this commercial!
Confusion. Overall, I’d sum up this commercial with one word… confusing. It’s all over the place. Why is there a trio singing in the first place? Who’s the band? What’s the point of any of this?
It’s as if there’s a talent show going on in the style of Showtime at the Apollo, except none of that is explained. And what does any of that have to do with Sprite? Clearly the more I think about this and try to break it down, the more annoyed I’m getting. In grand fashion, this ad falls to the very bottom of the holiday commercials this season.
Am I missing something with the ad? After watching it, what questions do you have and how do you feel about the commercial?
Thanks for dropping in!
-Out of the Wilderness