The Jeep Bear Hunt Commercial – The Music and the Newfie Dog

Hi there! My name is Ben and I post every day at 1pm central. I’ve recently posted about a music video from NF, being ghosted after a date, and dreaming of alligators. But a lot of my posts are about commercials, too. For instance, today’s is about a new Jeep ad. The commercial features a family on a bear hunt but don’t worry, it’s not the cocaine bear! Take a look then scroll down for more info about the commercial and the star of the ad, the bear…


The Music. The song in the commercial is called “We’re Going On A Bear Hunt” and the original version is by Michael Rosen. Here he is going through the lyrics as read from his children’s book which was published in 1989.


The Bear. Three different styles of the Jeep Grand Cherokee set out to find the elusive Bear. The twist in story is that the family driving those Jeeps isn’t looking for a bear, they’re looking for a Newfoundland dog named Bear. Playing the part of Bear the dog is a Newfie named Oliver. I found this post from the excited casting agency and the family of Oliver.


Do you like the commercial? Have you heard the song “We’re Going On A Bear Hunt” before, and if so, where? See you tomorrow…

-Out of the Wilderness


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Published by Ben Wilder

Since 2005, I've called Nashville home. I'm the leader of the pack, which includes a 13-year-old beagle and an 11-year-old blue heeler mix. My days include writing, video editing, and other fun activities. Thanks for checking out my blog, I hope you enjoy it!

19 thoughts on “The Jeep Bear Hunt Commercial – The Music and the Newfie Dog

  1. I am 64 years old & have been singing “bear hunt” since I was about 4. My sister taught it too me when she got home from church camp back in the 60’s. Would sure love to know who is doing it in the commercial- love the modern vibe.

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  2. After watching so many terrible commercials it was such a treat to watch the Jeep commercial. with the song “Going on a bear hunt”. As a retired Early Childhood educator I know the bear hunt song was always one of the children’s favorite songs I am also a dog lover. Meeting “Bear” the dog was super great!! I applaud the team that created such a wonderful/enjoyable commercial.

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    1. Love this commercial! And i love Oliver aka Bear”! Just wondering if heS a champion. My first experience with “Bear Hunt” eas back in the 60’s as a long chant sitting around a campfire in Girl Scouts.

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  3. I’m a retired first grade teacher who read the book, We’re Going On a Bear Hunt, sang the song and acted out the words with my class every year for over 20 years! More recently, after I read the book to my 3 year old grandson, he wanted to sing it and act out the book A LOT! This wonderful book lives on in our family. The Jeep commercial is a delight.

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  4. I sang this version of “Going on a Bear Hunt” with my kindergarteners for many years. The version was from a Dr. Jean Sings Silly Songs cd. I have a JEEP and 2 newfies. ❤️ this commercial!

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  5. I’m completely in love with Oliver! He and his owner are truly wonderful. He visited my home once and I feel honored to know him and his family. Loved the commercial. The song is very catchy and nostalgic.

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  6. Dies anyone know who does the version that is heard in the commercial? I wouldn’t mind downloading it if I could, it’s very catchy.

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  7. I love the chasing the bear commercial, but not near as much as I like the Flo and Sasquatch commercial. Can you figure out why?

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  8. Loved the commercial and song so much I texted our daughter in Massachusetts. She and our son in law recently got a Newfie puppy. They are looking for a new car since doggie is so big. Like a small bear!

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