At the time of this post, U.S. soccer player Sophia Smith has scored half of the goals for the team during the 2023 Women’s World Cup. Casting her as the star of this short horror film makes a lot of sense, especially if you’re a team playing against her and the United States.
I love a good pun. Although, let’s be honest… Lindsey Horan is just as big of a threat, scoring the other half of the goals for the team so far. That header in the game against the Netherlands was killer. I’m sure she’d be pleased to beat you, too.
That GIF right there is Scott Sterling. Nothing to do with women’s soccer but he’s always welcome on this blog! So back to the Nike commercial. I can’t stand Nike… for reasons I’ll try hard to resist sharing as this post goes on. But the commercial is pretty great. It’s a 1980s-style horror mashed up with Jordan Peele type tension. The way she smiles throughout the ad…
…then how her smile turns sinister is the stuff nightmares are made of. In fact, her smile in this ad is better than the hour-and-a-half movie named for that very thing, Smile (review here). But there’s only one other unsuspecting commercial that has smiles more scary than Sophia. It’s from Publix and it wasn’t on purpose. Yeah, didn’t see that coming did you? Check out this Thanksgiving commercial that will haunt you from now till you carve your next turkey.
The horror genre is popular in commercials whether it’s tech — this current Samsung flip phone commercial — or insurance, this GEICO ad from a few years ago. Where does Nike’s commercial land on your top 10 favorite scary commercials? I post every day at 1pm central so I’ll see y’all tomorrow!
-Out of the Wilderness
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Out of the Wilderness 
Really Bad Karma – knew team was going to lose when I saw this arrogant ad.
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