If you’ve ever run further than you thought you could or killed leg day at the gym, this new Nike commercial might trigger your PTSD. In the ongoing campaign where Nike claims “Winning Isn’t Comfortable,” they couldn’t have nailed it on the head any better than they did in this ad. Check out folks descending stairs– or just generally trying to walk– with the soundtrack of a great 1970s song, then scroll down for more.
The Music. A heartbreak ballad with a guitar solo I love serenades these athletes who love running so much it hurts, it’s Nazareth’s cover of “Love Hurts,” and yes, yes it does hurt. The theme fits with another Nike ad that uses this phrase: If you don’t hate running a little, you don’t love running enough. How true. Love does hurt sometimes… here’s the full track from 1975. Note: It was originally performed by The Everly Brothers and another version by one of my favorite singers, Roy Orbison.
Legs Hurt, Too. How many times have your legs been so stiff and sore you can barely walk? One experience I can think of was when I had no business running 11 miles at Nashville’s Percy Warner Park. I don’t even want to think about the elevation but I remember in the last few loops and hills (after making at least one wrong turn), I was trying my hardest to run but my legs felt like aged, petrified pine trees. I literally could NOT make them move any faster than a walking pace yet in my mind I was jogging. It was painful in all the ways you can imagine.
-Out of the Wilderness
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Out of the Wilderness 