On, or is it QC, brought together two superstars for their latest commercial helping consumers sort out the confusion in their logo. Check out the ad then scroll down for more…
I’ll admit that when I first saw this I thought to myself, “But why?” The pair we never saw coming joined together for a collaboration about a shoe brand. I still don’t totally understand it but I guess that’s art for you. As one executive I used to listen to in mostly useless meetings would say, they’re throwing spaghetti against the wall to see what sticks.
Their logo is pleasant to look at, I’ll give them that. And as far as I know, there isn’t any real controversy, apart from the O looking like a Q. It’s not like their design is off (I’m looking at you KIA with your unparallel lines).
Can anyone explain what Elmo has to do with sports, running shoes, or Roger Federer? Mr. Federer has been a spokesman (and a very small part of the ownership) for the brand since 2019 so his appearance in the ad makes a whole bunch of sense. Maybe On is trying to strike up another viral controversy. It’s O-N… no, it’s Q-C!
Is the dress blue and black or white and gold? I still don’t know. But the letters in this brand are definitely Q and C.
-Out of the Wilderness
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