“Oh man, I can’t f#%$ng believe this…How can the same sh*t happen to the same guy twice?” If there was ever a company to die hard, it would be Bud Light. They’re still in the middle of the biggest death of a company but instead of the same sh*t happening twice, they’re making it happen over and over and over. There’s a word for that. Insanity. Yep, they keep airing new ad after new ad as if nothing ever happened with a certain (gay? bi? questioning?) trans social media star and the most successful boycott of all time. I guess each new day is a good day to die hard. for Bud Light. Here’s their latest ad with Peyton Manning and Emmitt Smith. Not a totally random pairing of former NFL stars at all.
The Drum writes up a piece about the commercial here, which in part reads: Set to It’s So Easy by Margo & Mac, the ad aims to convey the “Super Bowl-level excitement” of throwing and receiving a game-winning pass, according to a release.
Right. Nothing says Super Bowl winning touchdown like catching a can of Bud Light in a dirty sports bar. Mmmmmk. I doubt it conjures up the same elation but we’ll go with it. More from The Drum: Todd Allen, senior vice-president at Anheuser-Busch, commented: “The run-up to the Super Bowl only means one thing for Bud Light – it’s go time. Our strategy has always been to place the brand at the center of NFL fandom.
Well, it clearly wasn’t placed at the center of basketball fandom. Plus, I’d say most, if not all, NFL fans (and anyone over the age of 4) know what March Madness is so making a can with a trans person’s face on it who said March Madness “has something to do with sports and I’m not sure exactly which sport” seems to be a huge swing and a miss. Or an air ball? Or a failed Hail Mary? I don’t know… something to do with sports. Dylan wasn’t cute, funny, endearing, or anything you’d expect from a real woman saying the exact same things. This epic fail is why Bud Light continues to die hard… with a vengeance. Except their retaliation is to just throw more commercials in our face. Oh, they also fired the marketing director. Wouldn’t it be easier to just say ‘hey, we messed up’? Do a search for Bud Light sales and you’ll see something like this in the top 3 results: “Bud Light Sales Keep Sinking,” “Anheuser-Busch Exec Steps Down,” and “Bud Light CMO steps down as sales tumble.”
Everyone: Just make an apology. A public confession.
Bud Light: Here’s another celebrity!
That’s right. Bud Light refuses to acknowledge their serious blunder by making any sort of apology. I guess they think it will blow over? Well, this storm is what old people would call a set-in. I guess Taylor Swift’s boyfriend didn’t swoop in to save the brand so here’s another way Bud Light is trying to salvage the brand. They’re having a Super Bowl ticket giveaway. All you have to do is scan certain QR codes or show your love for Bud Light on social media. Ummm, isn’t social media how this tornado of failure all started?
Nice work, Ace.
-Out of the Wilderness
Out of the Wilderness 