Tecovas isn’t just selling boots. They’re selling a lifestyle. Well, to be more accurate: They’re selling the idea of a lifestyle. Kind of like the way Subaru projects themselves as the vehicle for outdoorsy, environmentally-conscious people. Or Gillette sells razors that aren’t your dad’s razors, when they’ve been around since your great-great-great granddad was knee-highContinue reading “The Tecovas Commercial About the Real West”
Tag Archives: Tecovas
What’s Tecovas and What’s That Song In Their Commercial?
During the final game of baseball’s World Series (where Freddie Freeman earned MVP) a commercial aired and drew me right in. It was the horses. It was the bison. It was the song. But to be honest, I didn’t even know what the commercial was about until I watched it again. Check it out andContinue reading “What’s Tecovas and What’s That Song In Their Commercial?”
Out of the Wilderness 