Apple has released an ad this holiday season about the short life of a snowman named Simon. Check out the 2+ minute commercial…
The song serving as the soundtrack is “You and I” by Valerie June. It is one of the tracks on her album released this year (2021) called “The Moon and Stars: Prescriptions for Dreamers.”
Valerie is from Memphis. More about her can be found at ValerieJune.com.
All shot on the iPhone 13, check out a behind-the-scenes video from the making of the commercial.
How do you feel about the ad? Chime in below!
-Out of the Wilderness
Out of the Wilderness 
I love the commercial until the end. I am so in love and happy and crying then am so mad. I love the song and appreciate the song, but I keep thinking of this commercial with Sia’s song snowman. I think it would be so magical.
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I wanted to like this; it was obviously well funded and well produced, but I can’t get past the total absence of parental support over the course of the year (in commercial time).Was that her own brother who destroyed all her snowmen? How was that ever addressed by the parents? Where is the scene of the parents sitting down with daughter and talking this out?
Major swing and a miss. ( And I won’t even get into why a kid is riding his bike with 4 inches of snow on the ground). This was like the Kylie Jenner Super Bowl Pepsi commercial….heavily produced, tugging at every possible emotional string, yet still leaving the viewer saying “huh?” Wishing all a healthy and happy 2022.
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I was listening to it in the background and I said I know who that is. It’s Valerie June. She sure is eclectic. She works so hard for her music all of these little successes I’m sure she appreciates them. Her public persona is so positive and I believe that she’s that way in private also✌❤.
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