It’s March Madness and Dick’s Sporting Goods is playing into the emotions of the wonderful wide world of sports in their latest ads called “Sports Change Lives.” Take a look at one commercial then scroll down for more info…
The Music. This was a great choice of song because it doesn’t distract from the visuals and stories being told by the athletes. In other words, the song doesn’t have lyrics. It’s an instrumental version of “Become A Mountain” by Dan Deacon. Here it is with lyrics…
Dick’s has a series of ads under the “Sports Change Lives” campaign which you can see on their YouTube channel here, and below is an example of a short one…
The ads highlight many sports and those played by guys and girls. It’s a refreshing take on sports without any sort of political agenda. It’s a win where ads like last year’s “See Her Greatness” from Buick was a fail.
Kudos Dick’s Sporting Goods!
-Out of the Wilderness
Out of the Wilderness 