Amazon is no stranger to holiday advertising. One of last year’s best Christmas commercials came from Amazon, in fact. Do you remember this one featuring a dad, a daughter, and a snow globe? For 2023, they’ve kept the spirit of joy alive in a heartwarming commercial showing the playfulness of 3 older women. Check it out then scroll down for more info…
The Music. It would be hard to know this just by listening but the song is “In My Life” by The Beatles. Of course, it’s a piano instrumental cover and I learned that it was performed by Spanish neo-classical artist Nico Casal. Campaign Asia-Pacific has quite a bit of good info about the ad and the ideas behind it, check out their article here. Meanwhile, here’s the Beatles performing the song from back in 1965.
The Equipment. The adventurous ladies take part in the sledding, and I fully support that, no matter your age! Speaking of support, the women have some products to make their ride a little more safe and a little less uncomfortable, an idea I also fully endorse. How many times have you had a little pain in the tush from sitting too long or just sitting in a chair that’s not comfortable at all? Check out this butt pillow on Amazon.
Of course, you’re not going to get far down a snowy slope without a toboggan. Amazon has those, too.
Lastly, you gotta protect your noggin on the toboggan! These ladies are wise to put on helmets before their great descent. There are plenty of snowboard style helmets on Amazon, find the one you like here.
I think Amazon sleds into the top spot with this commercial. It’s sentimental, funny, and the actresses knocked it out of the park with style. I’m thinking of the woman’s head nod after giving the tush cushions to her friends. She’s got an idea, and the head nod says it all. I also love the kids watching as the ladies sled down the hill. It’s a look of awe, respect, and disbelief. 🤪
I can’t help but root for these sweet women. The moment they start going down the hill is a great reminder that joy can be found at any age. That’s probably why Amazon titled the ad, “Joy Ride.” Just be careful, don’t want any broken bones from too much joy! 😉
-Out of the Wilderness
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Out of the Wilderness 
“It would be hard to know this just by listening.” REALLY?? Perfect song for these ladies with a perfect nostalgic arrangement! I can name that song in 2 notes. My grandkids can name that song in 4 notes. If you don’t know the song, I feel sorry for you.
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I can’t find where that town is.
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Was that commercial staged,or did the women really go downhill?
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I loved this commercial. It would have been nice had the people at the bottom of the Hill offered to help them back up the Hill.
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The cushions in the sleds are backwards. Just FYI.
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