The Copilot Commercial – The Song, and More

Copilot, which is Microsoft’s AI program, is highlighted in a recent commercial aimed at the sports-minded people. It also includes a song from 1993. Can you guess the song? Here’s the ad, then scroll down for more!

The Song. It’s the early 1990s. You turn on your favorite radio station. A couple songs play and then you hear one that you and your gal pals love. Your poofy hair bounces around as you bob your head to the beat of The Cranberries song, “Dreams.” Don’t act like you don’t love this song!

There’s a twist, though. The Copilot commercial doesn’t use the original Cranberries song. It’s a cover that came around nearly a quarter century later! It’s by Misterwives.

Other notable covers of this song include…

Pentatonix.

Marc Martel and Leigh Nash.

What do you think of the ad? Are you wearing overalls again like you did in the early 90s? Please don’t!!

-Out of the Wilderness

The Subaru Dog Adoption Commercial – The Dog, the Song, and More

I’m not crying, you’re crying. Subaru ads are perfectly designed to hit you right where it counts, aren’t they? Check out Subaru’s heartwarming commercial featuring a nervous dog and a patient parent. Then scroll down for the breed and more…

Subaru is good about presenting commercials showing what kind of people get Subarus. It’s not often about the size of the engine, torque, gas mileage, etc. It’s about the spirit of the brand. Truthfully, you can adopt a dog if you own a Honda, Chevrolet, or Lincoln, too. I bet Subaru would recommend adoption even if you don’t have a Subaru. In fact, they do! They sponsor “Make a Dog’s Day” which you can read more about here. Speaking of dogs, the one in the ad appears to a be a mix between boxer and pit bull (or some type of terrior). The brindle color is often seen with boxers and pit bulls, plus the ears and the muscular build lead me to believe it’s a mixed breed, which are usually the hardiest anyway! Good pup.

The Music. A wonderful song choice for the ad is from a singer/songwriter named Austin Basham. It’s his most popular song on Spotify (92,000,000+ streams) and now it’s part of a great Subaru commercial. Here’s the full track released in 2016 called “All Is Well.”

The ad was created by Carmichael Lynch (@carmichael_lynch). There’s also a 30-second version you can watch below.

-Out of the Wilderness

Uber “On Our Way” Commercial – What Are The Two Songs In The Ad?

Uber has been airing a commercial during the 2024 Olympics; They’re calling it “On Our Way,” a fitting description of what they offer, whether you’re using their ride option or food delivery service. The ad also weaves together a few candid “home video” clips meant to personalize the brand. In the ad, they also did something very uncommon. When’s the last time you heard 2 songs in a commercial? An argument can be made that 30 seconds isn’t enough time to properly execute a two-song soundtrack, but this Uber eats ad times out at 1:30 so they had plenty of time… but can you name the artists and the songs? Make your guesses then scroll down for more…

The Music. The first 1/3 of the ad is dedicated to the let-downs, the heartbreaks, the disappointments. The song for this portion is from Lou Reed in 1972, ironically called “Perfect Day.”

Take a walk on the wild side bright side as the music and the mood both change, Uber offering themselves as the solution to all the problems we face daily. The final 2/3 of the ad features The Beatles song recorded in 1963, “I Want To Hold Your Hand.”

-Out of the Wilderness

The iPhone Flying Camera Commercial – Proof Birds Aren’t Real

I’m so glad drones weren’t designed like the flying security cameras on display in the recent Apple iPhone commercial. Can you imagine these goofy things flying up above? On the positive side, they might be a lot less loud than every drone I’ve ever encountered! Take a look at the ad which might also prove birds aren’t real.

It’s like the modern version of Hitchcock’s The Birds. Or maybe the mechanical version? No matter how you describe it, the ad is really creative in showing the benefits of the iPhone’s privacy feature. And as one who’s had a bird swoop down to nip my head multiple times (I guess I was too close to its nest?), I appreciate the idea that we (the birds and I) can peacefully coexist… and have some privacy!

The Music. A great soundtrack for this is comes from Björn Jason Lindh, a song released in 1975 called “Billathi Askara.” Here’s the full track.

I’m sure the ad agency behind the ad is proud of this musical selection. It’s another in the long line of peculiar, deep cuts if you will, songs they often pic for the iPhone commercials. What do you think about the ad, and more importantly, do you think birds are real?

-Out of the Wilderness

Is Midland’s New Country Music Video “Vegas” An Unwelcome Relic?

No matter what the tourism board decides, the slogan for Las Vegas will always be “What happens in Vegas, stays in Vegas.” However, country music is often about a breakup 😭 and Midland offers up a clever delivery for a relationship that started in Vegas and ended when “what happens in Vegas, doesn’t stay in Vegas.” After three days, the woman got on a plane and went back to her normal life, leaving the narrator of the story probably regretting he ever went to Vegas at all. Take a look then scroll down for more…

A few years ago this song would be called a relic of country music’s past. It’s certainly not bro-country. It’s not pop. In fact, I’d say it’s probably not even radio friendly… which makes it so refreshing! With a style more suited to late 80s or 90s country music, Midland seems to have a product here that fans are really loving (based on the YouTube comments, at least). I wouldn’t be surprised if this song is received very well when they perform it at their Vegas concert in December. However, I think the guys missed the mark on the way they marketed it in this Instagram post…

Not exactly the song that’ll get you hyped up to hit the blackjack table or take a chance on waving hello to the pretty person sitting across it. But still, great nostalgic sound reminiscent of one of my favorite lost-love country songs. Anyone remember Kenny Chesney’s best, “Anything But Mine”? Another song that shares a story of a summer love that, when it’s over, hits you in the gut but in the best possible way.

-Out of the Wilderness