Personalities: Indiana Jones of the South(west Airlines)

The friend that’s in town one weekend and out the next. This guy/girl is a bit mysterious, and is attractive to the opposite sex because of their adventurous nature and limited availability.

I live in a city with a higher percentage of IJSs (Indiana Jones of the Souths) than most cities in America. Other cities with higher than average numbers are Los Angeles, New York City, and possibly Chicago and Austin. These high rates are due in most part to the cities being a hub for the entertainment industry. I’d make an educated guess that cities with professional sports teams also have higher rates of IJSs if research includes professional athletes during their active seasons. If you know someone who is involved in music, television, or sports, you know what I mean when I say these characters can be both frustrating and attractive at the same time. The reason I don’t include the sales industry in this description is because often times those people travel because the have to, IJSs travel because they want to. That’s a gigantic difference, and Southwest Airlines thanks them. The meaning of the “Indiana Jones” label is simply because of the adventurous side of these people. Anyone who is willing to, and enjoys, being on the road more than being at home craves adventure at some level. The wild side of the IJSs is part of what makes them attractive. It was the adventurous, mystery of Indiana Jones in “Raiders of the Lost Ark” that solidified Harrison Ford as a star around the world and made that franchise one of the most successful.

Another key characteristic of an IJS is “limited availability.” Like the Nintendo Wii in 2006. When demand outpaced supply, it created a stronger desire to have one. People want what they can’t have. Like the single girl that lands a boyfriend and all of the sudden, other guys want her, too.

These people thrive on adventure. Words that are not in an IJSs vocabulary: suit, tie, desk job, routine, lazy, boring.

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