2020 Land Rover Discovery… what happened?

THAT’S a Discovery? Ewww!

I recently was at a stoplight next to an SUV that looked new; I didn’t recognize it by the body style. The only thing that gave it away was the word “Discovery” spanning the width of the rear end.

Screen Shot 2020-04-16 at 9.32.38 AM
image from WildeCars.com

All I could think in that moment was, “What? This looks like almost every other SUV out there! What happened to the old Discovery trucks that stood out in a crowd?” Remember these….

91ucpOIJdoL._UY560_
imaged sourced here

So much more original, right? Looking back, I think the brand began conforming to a common body style in the late 90s with the Freelander but what I saw yesterday was such a disappointment. No originality. No personality.

It looks more like a new Kia Sportage than the Discoveries in its lineage. And to be totally honest, I’d get a Kia before I’d get a Land Rover, even if they were sold at the same price! The Kia Telluride is a beautiful SUV.

I can’t speak to the mechanics of the Discovery (engine, interior features, etc) so maybe some of that still sets it apart from other SUVs in its class. However, when it comes to the wow factor, the “safari” look… that’s long gone. I guess they saw a brighter future building SUVs that fit in on the streets of LA, not the mountain trails.

-Out of the Wilderness

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