Airbnb has released a series of ads showing off their “Hosts” offering for overnight stays. They’ve had one using the great Dolly Parton’s “I Will Always Love You,” and another with “Landslide”. Below is Airbnb’s ad featuring a song you may recognize, check it out…
The background… Airbnb shares the story of the folks featured in this ad:
“Adraint was finishing up his bachelors degree and wanted to take a trip with the friends he’d got to know throughout college as one last experience together before they went their separate ways. The group went to Cynthia’s The River Lodge in Wimberley, Texas, USA for kayaking, fun and a weekend to remember long after graduating.”
The music. This song was written and recorded by Alphaville, however the version used in the ad is performed by a band called Firewoodisland. Here is their full version of the song, followed by Alphaville’s recording.
I like your sleeves. They’re real big. Am I the only one that will forever associate this song with Napoleon Dynamite? The dance scenes with Napoleon and Deb are just so memorable I guess. 🙂
What do you think of Airbnb’s series of ads using music that can be so touching and evoke sentimental emotions? Is it working as an ad campaign? Chime in below!
Thanks for stopping by…
-Out of the Wilderness