Talk about a unique take on holiday commercials! This new ad from the American Red Cross starts by giving you all the warm, fuzzy feelings as a young girl hopes for snow over the holidays. She gets her wish, walking out into a real-life snow globe (kind of like this Amazon Christmas commercial) but soon finds out not everything is as merry as it seems.
This is one of the most memorable, effective, and scary Christmas commercials I’ve ever seen. It plays on all of our fears (or is it just me!?) of accidentally burning something down. Visually, everything changes as the daughter realizes the snowflake in her hand is not a snowflake at all. At the same time, the cheery music (which, according to this site, is a song called “I Will” composed by Ari Hest and Sloan Anderson) slowly blends into a sinister, dark sound as we see the neighbor’s house in flames. Consequently, Ari Hest is the artist behind the music in a fantastic Publix commercial from a few holidays back. It’s a must-listen, check it out here.
The Location. The location of this ad is Arizona. The license plate on the car is from Arizona and you can see the dry, desert landscape when the mom and daughter are outside.
What are your thoughts of the commercial? Chime in below and be safe this holiday season!
Thanks for dropping in…
-Out of the Wilderness
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Out of the Wilderness 
I, too, was disturbed by this commercial. What threw me most was the apparent nonchalance with which the mom and daughter view the horror of a house ablaze just doors away. Are we becoming so numb to disasters that our first thought is not to call 911, but to watch and even videotape them?
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I was horrified by this commercial. What were they thinking. The reference to the holocaust was sickening. If it was an overbite then shame on them
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I didn’t notice a holocaust reference in this commercial.
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Townspeople outside of the camps also thought it was snowing only to learn that it was ashes from Jews being incinerated
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Oversite
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