And the winner of the best Super Bowl commercial goes tooooooooo……… *drumroll* Actually scratch that, no drumroll. Budweiser wins. Everyone else… just go home. They really brought it with their commercial featuring a few signature American icons– an eagle, the clydesdale horse, and “Freebird” by Lynyrd Skynyrd. Here’s this year’s best Super Bowl commercial…
This ad is great for every reason you can think of. First– tiny, baby animals. Everyone knows animals are at their cutest when they’re young and that’s an instinctual characteristic of humans– to think of baby humans (and other mammals and animals) as cute. It’s why we say “awwwww” when we see a puppy, or birds in a nest, or even that one baby our friend has who’s really not that cute at all.
Budweiser pairs a foal and an eaglet together and our collective hearts are melted. The unlikely duo grow up, which is hard to show in a serious way in less than a minute, mostly with the young horse helping the eagle spread its wings. They don’t get into how the horse gets food for the bird, where the bird sleeps at night, how predators were denied day in and day out, that’s much too realistic for this “warm and fuzzy” commercial.
And then there’s “Freebird,” the next reason this ad is killer. Using this song for the ad is kind of like looking at your friend’s baby and saying “Awwwww so cute!” when the baby is, like I said before, not cute. So even if you don’t like this song, you keep that to your unpatriotic self. In this case, though, the song is a perfect fit and there won’t be anyone who trashes the song or the ad in any comment section… except for an occasional flyby post reminding us all of the Bud Light fiasco from a couple of years ago. 🥴
Here’s a performance of “Freebird” from one of my top 5 favorite movies, Elizabethtown.
It’s such a great movie starring Orlando Bloom and Kirsten Dunst. Thank you Budweiser, for reminding me of this gem of a movie and putting together the best Super Bowl commercial this year.
-Out of the Wilderness
Out of the Wilderness 