Does anyone care about Super Bowl commercials anymore?

I know the ads still cost millions and I’m sure there’s research to justify a brand spending that kind of dough on a 30-second commercial, but as a normal citizen I have to ask… does anyone really care about Super Bowl commercials anymore?

A better question might be to ask if Super Bowl commercials still carry the same weight and prestige that they did 10 or 20 or 30 years ago. I can go ahead and answer that one… no. No, they don’t.

I know that each year, I am more disappointed than the year prior when it comes to the entertainment factor. I think it all started when basically every commercial was a dot com company commercial. Do you remember that? It was the year 2000 and there were more than enough new companies presenting their online presence. And then some year after that most of the commercials were movie trailers. Lame!

I hope Super Bowl LIX (or “licks” as Gronk likes to call it) has better commercials and by better, I mean memorable, humorous, and thoughtful. On top of that, I hope the Eagles fly! #AnyteambuttheChiefs

-Out of the Wilderness

The Fall – A New Reality Dating Show?

I had the weirdest dream last night. I was working at a TV station and came up with an idea for a show. It was called “The Fall” and it was about falling in love. The big fall everyone talks about. And of course it would air between September and December. A reality show where a guy is spending time with two women separately to find out if either is a match. The viewers follow along their journey to find out which woman (and if the man does, too) falls in love.

The second part of the dream was a follow-up show airing from January to May called “The Spring.” See how it naturally happens during spring? Sometimes I’m so clever in my dreams. This show is a woman deciding between two men. It could be the woman who wasn’t picked in “The Fall” and the double-meaning of the title is because the woman is springing back and forth between two love interests in hopes of finding the one.

Both shows are about the pursuit of true love and they sound pretty boring, right? I never said all my dreams are interesting or original!

What did you dream about recently?

-Out of the Wilderness

Welcoming the Melting Snow

The snow in north Florida has been a delight for so many people. Not anyone who was trying to drive on Interstate 10, but everyone else for sure.

That’s I-10 closed from Pensacola to Tallahassee and I can’t think of a time where I saw an entire highway closed off for hundreds of miles. Ice is a real threat, though, you know! Snow is not the first thing you think of when Florida pops in your mind but it will be for the next few days especially if you watch the news or your friends’ feeds on social media. Here in Tallahassee, the snow is mostly gone except for in areas that are very shady.

I enjoyed the show for a few hours. I can’t deny that, but when I left middle Tennessee, I hadn’t expected to (and didn’t care to!) see snow anytime soon. What can I say, I’m a sunny/hot weather kind of person. I was born in Key West, after all.

Today’s high is in the upper 50s and I’m welcoming it with open arms.

-Out of the Wilderness

Triathlon Training in Snow!?

Triathlon training in the winter is not fun. There, I said it. Of course, I’m so glad I joined the gym so even when Florida is getting snow– yes, you heard that right– I can do something. Although, full disclosure: It snowed on Wednesday and all I’ve done for workouts is “yoga with Adriene.” OK, so it’s only been a couple of days… not too bad. It’s felt like a month since I did any workouts, though. I guess time goes by so slowly when you can’t really go anywhere because of icy roads! Snow is cool and all but I’m ready for the 100° Florida summer.

The next race I’ve signed up for is Super Bowl weekend. It’s a repeat of a duathlon I competed in last year so I’m looking forward to it, even if I don’t feel quite fully-prepared yet. I’m interested to see if I’ve improved in my running and biking abilities (duathlons are run/bike/run), especially since I had the unique honor of being “most improved triathlete” at this year’s triathlon group awards. What a great surprise it was to be recognized for my effort over the last year! Of course, any improvement I have gained shares credit with all the other athletes in the group who’ve encouraged me in group bike rides, early morning intervals, swimming advice, etc. Just left to myself I might have improved some but I truly believe Tallahassee has the top triathletes in the country. For one thing, they’re super athletes but on top of that, they’re overflowing with encouragement and that goes a looooooooong way when it comes to motivation.

All that to say… snow is still on the ground and I’m still wearing my bath robe. But here soon I’ll be changing into my workout clothes and going out for a run going to the gym. I want to see if I can get most improved two years in a row!! 🤔

-Out of the Wilderness

Hyundai Has Knight Rider Fans Split In New Commercial

Hyundai uses nostalgia to advertise a new way to buy one of their vehicles. Guess where? Amazon! What CAN’T you buy there, right? Check out the ad then scroll down for more…

Is the Santa Fe (the vehicle in the ad) as cool as KITT? That’s a trick question, actually. Nothing is as cool as KITT.

I read through the comments on YouTube and people seem to be split on the use of the well-known “Knight Rider” theme song to advertise a car that’s not a Pontiac Trans Am. Some like the throwbacks to all things 80s (Care Bears, GI Joe, etc) while others don’t see the connection between stuff they grew up with and Hyundai. But I think they’d all agree that that song is, and always will be, iconic. As will the Trans Am with the red beam moving back and forth on the front end. By the way, where were you when you found out the voice of KITT was Mr. Feeny from “Boy Meets World”?

-Out of the Wilderness