The Nike “Why Risk It?” Commercial – One of the Best Ever?

If you’ve been following Out of the Wilderness for awhile, you’re probably aware I like to write about commercials. Let’s face it, we watch more of commercial content than any program we ever watch! A guy I used to work in television with once said that all we make (as TV show producers) is aContinue reading “The Nike “Why Risk It?” Commercial – One of the Best Ever?”

Nike Does Women Right In New A’ja Wilson Commercial

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” Antoine de Saint-Exupéry That’s one of my favorite quotes. It’s a teaching that applies to today’s post, too. Nike makes an attempt toContinue reading “Nike Does Women Right In New A’ja Wilson Commercial”

Nike is So Out of Touch in Super Bowl Commercial

I’m 46 years old. I can’t remember in my lifetime up to this point where any woman I know or have ever known in sports has been told they can’t be demanding, relentless, confident, challenging, dominant, emotional, a stand out, or incredible that Nike would even suggest this is relevant in 2025… that women haveContinue reading “Nike is So Out of Touch in Super Bowl Commercial”

The Pro Women Sports Commercial “Real Girls Rock” Took Balls To Make

It’s still pretty shocking that in a culture claiming to lift women up in the name of equality, there are people out there who are fine with biological men nosing their way into women-only leagues. In college we called that a coed league. That’s when teams in whatever sport it may be– soccer, softball, flagContinue reading “The Pro Women Sports Commercial “Real Girls Rock” Took Balls To Make”

The Nike Stairs Commercial – The Music and More

If you’ve ever run further than you thought you could or killed leg day at the gym, this new Nike commercial might trigger your PTSD. In the ongoing campaign where Nike claims “Winning Isn’t Comfortable,” they couldn’t have nailed it on the head any better than they did in this ad. Check out folks descendingContinue reading “The Nike Stairs Commercial – The Music and More”