Truist TV ad features well-known song and Cruiser the dog

There’s a new ad out now from a bank called Truist. This bank is newly formed from a merger between SunTrust and BB&T. Both SunTrust and BB&T will be phased out until all that’s left is Truist, but of course that will take time. Until then, we will be seeing ads for Truist introducing us to the financial institution and how they plan to help us bank better. Their first offering features a dog let loose in the town of Cartersville, Georgia, population 21,141. The 30-second ad is called “Main Street Love.” Take a look! (At the bottom of this post is the minute-long version of the ad)

You may recognize the song as “With a Little Help From My Friends” made famous by Joe Cocker. The version used in this song is performed by a band called Endway. The TV ad uses the 2nd verse, which is a nice touch as the first verse is easily the most recognized verse. Using a lesser known verse caught my attention, and of course using a cute puppy is always a win. This pup’s name is Cruiser.

[Special note: more details about Cruiser the dog can be found in a follow up post here]

For a behind the scenes look at the making of the commercial, check this out:

What do you think of the ad? Could it have been done in a different way to get the desired message across? For more of my research about TV ads, check out my TV Commercial page with research on ads from Publix, Walmart, Walgreens and more… featuring music from Drew Holcomb, Bebe Rexha, Ro Malone, and more!

Thanks for stopping by today!

Now for the minute long version of the cute Cruiser…

-Out of the Wilderness